What do you think is the best way to create a deep and lasting CONNECTION between Wokai contributors and entrepreneurs?
This question is always in my mind, but a few conversations Matt Flannery, Ajay Madhok, and Adam Tolnay made me acutely aware of the fact that in order to make Wokai a success, we're going to have to think of creative, never-before-seen ways of truly connecting our contributors with our entreprenuers. Just following the status quo of including entrepreneur photos, profiles, bios, and updates, is not enough to as Matt says, "hit it out of the ballpark."
SO, that bears the question: What is the home-run combination???? From what I can think of so far, it seems like what we have to work with are:
- Cameras - either in the hands of our loan officers or our entrepreneurs themselves. Photo Diaries? Slide Shares? Animotos?
- Video Cameras or Flip Cameras - these could provide awesome content, but would be more limited in number and would require serious upload time if we were to video each entrepreneur. Video entrepreneur updates and profiles?
- Mobile Phones - China boasts over 500 million cellphones, so this technology has huge potential. All of our loan officers have mobile phones and I'd guess that at least 25%-50% of our entrepreneurs have them as well. Audio entrepreneur stories and updates that could be recorded through a cellphone call and uploaded to entrepreneur profiles? SMS text updates? Getting entrepreneurs on Twitter?
- Financial Models, Graphs, & Stats - What if we provided graphs, stats, and social impact analyses that map how each entrepreneur will allocate her loan and income as well as rating the overall social impact of the loan to the individual entrepreneur and her community?
Given this combination of tools and stories in our tool-box, what do you think is the winning combination for creating a real connection between contributors and entrepreneurs on Wokai?
Another question that Adam brought up which I couldn't answer was, "What are contributors more interested in?? The stories of the entrepreneurs' lives? The facts and stats on the business that they will be creating, fund allocation, and revenue models? Something in between? None of the above?"
Personally, I'm most interested in the stories of the entrepreneurs that I support. I would love to learn, not only about each entrepreneur's life, but also about the generation before her, the life that she was born into, what the trajectory of her life has been so far. On top of that, as an investor in her business, I'd like to have a pie chart breakdown of how she's spending her funds, how she will allocate her income, and some sort of social impact scoring if that were possible. What are your tastes? Do you agree? Disagree?